Let’s be real–we love makeup and skincare. Scroll through any social platform and you're bound to spot ads showcasing the latest beauty products, quickly followed by influencers putting them to the test. While the barrage of options is exhilarating, it's also a tad overwhelming. And yes, we confess to occasionally succumbing to those impulse purchases.
Here’s where Beauty Pyxis comes in, a local beauty and skincare subscription box service that aims to declutter your buying decisions. Rather than spontaneously snapping up products with uncertain outcomes, subscribers are treated to a handpicked assortment of products every month. And although the concept of beauty subscription boxes is hardly novel in Western contexts, it's a fresh and untapped avenue locally. Recognizing this gap, Grace Delizo and her sister, Jeena Katherine Delizo-Senal, stepped in to launch this business, thoughtfully shaped to echo the nuances of Filipino beauty enthusiasts.
Grace fully grasped the uphill task. After all, introducing a familiar concept with a fresh spin was crucial. "The challenge, of course, is reintroducing [the concept] because a beauty subscription box is not new... but it's a challenge of reintroducing that to the Filipinos, our young beauty lovers," she articulates.
More importantly, this initiative was not just about monetary gains, but it was also a commitment to bring superior quality products to local consumers. In detailing her rigorous selection process, she reveals, “The genuine challenge is in the product selection. We must personally test them and if a product doesn't meet our standards, we go on exploring other brands or their alternative offerings.” This approach, emphasizing firsthand evaluation, underscores her unwavering devotion to her clientele.
Back in 2020, when the pandemic cast shadows of uncertainty worldwide, Beauty Pyxis shone as a symbol of hope, joy, and unexpected delight. Grace notes, "What we love about our subscription boxes is the element of surprise." And the essence of it all? “It's kind of like a treat for yourself every month, right? Instead of buying yourself a bunch of a few things, you just get one box and it has a lot of good products,” she so candidly puts it.
The positive feedback from subscribers is undeniable, as well. Recalling an interaction, Grace shares, “She was particularly fond of a box we introduced a year ago that came with a complete brush set.” Another subscriber shared a newfound appreciation: “Now I've realized how to use this product for evenings out and this other one for my work routine.”
And what Grace does is really listen, “Many subscribers leave notes when they subscribe, pointing out specific needs like 'I have acidic skin' or 'I'm a type of morena.'” As evident in this year's boxes, they’ve truly tailored shade options to meet these diverse needs.
While Grace's foray into the beauty industry, alongside her dedicated role as a pediatrician, may seem unconventional, the motivation is deeply rooted in personal experience and the larger context of the pandemic. She ponders, “But for me personally, being a pediatrician, it's just kind of something that I don't know, by and different from the path I took.”
She elaborates on the vital role beauty played during the health crisis: "But because of the pandemic, for medical professionals like me—and I'm not alone in this—loving skincare and makeup became a means of self-care. While most were on Zoom calls from the safety of their homes, we weren't afforded that luxury."
She continues, “We, medical professionals, had to be out and about, attending to our patients. Even the smallest gesture, like applying eyeliner or eyeshadow, brought a sense of normalcy. Even if our lipstick was hidden, it imparted a feeling of well-being.” Grace, then, speaks of the present times, saying, "Even now, with the necessity of masks at work, our eyes become the focal point. If you look closely, you'd notice many doctors, like myself, haven't given up on our makeup routines."
Going beyond the surface, Grace delves into her profound philosophy of life and self-care, "It's a holistic approach, a delicate equilibrium of various aspects. This, to me, defines the essence of self-care, where beauty and well-being converge.” She stresses the deep connection between inner tranquility and external radiance, stating, "In my perspective, a beautiful life is one where you find contentment in what you already possess. When you achieve inner peace, it inevitably radiates through your demeanor and reflects in your physical appearance."
Through Beauty Pyxis, Grace has masterfully fused the globally recognized beauty subscription model with the intricate subtleties of Filipino culture. As subscribers eagerly unveil their monthly treasures, they are also uncovering the unwavering dedication and fervor that Grace pours into each product.
Peeling back her personal layers, Grace shares her deeper philosophy on life and self-care: "It's a holistic approach of a balance of everything. That's what, for me, makes you take care of yourself as beauty and self-care as those inter-turning humans.” Drawing a link between inner peace and outer beauty, she emphasizes, "For me, it's a definition of a beautiful life if you're content with what you already have. So you're at peace with that and then, it reflects in your outlook or your face."
As we wrap up our chat with Grace, a few nuggets of wisdom shine through. The pandemic showed us the resilience of individuals and businesses alike. Beauty Pyxis became a little beacon of hope, especially for those frontline heroes in the medical field. It's a reminder that beauty and self-care aren't frivolous, but can be empowering and uplifting, especially when they align with passion and purpose.
So, here's to finding your own version of Beauty Pyxis in life—a blend of beauty, surprise, and a whole lot of heart.
Parlon OG Club members can get up to 20% off Beauty Pyxis subscriptions. For more information or to sign up as a Parlon OG member, visit https://ogclub.parlon.ph.