Over the recent years, Filipino hair experts have been at the forefront of bolder and more vibrant color choices, from reds and pinks to vivid purples. Creative looks such as balayage and platinum blonde have also now become powerful forms of self-expression. At the same time, many have opted to stick with timeless elegance through rich, dimensional hair colors popularized by the “expensive brunette” trend.
Last year, the TRESemmé PROCollective, a community for hair experts by hair experts, was introduced. This year, Parlon and TRESemmé partnered to take things to new heights with the launch of their first-ever PROClass, an exclusive learning experience that brought together top hair experts and introduced TRESemmé’s latest innovation, the Color Vibrancy System with AminoBond+.
“The TRESemmé Color Vibrancy System is more than just a product—it’s a breakthrough in hair care technology, designed to keep your hair color bold, luminous, and healthy for longer,” said Kaye Sy, TRESemmé Experience Lead of Unilever Beauty & Well-being.
The new TRESemmé Color Vibrancy System with AminoBond+ is a salon-advanced technology that fortifies bonds and repairs damaged hair broken by color processing. It also gives you long-lasting, vibrant colored hair—so whether you're fresh from the salon or out on the streets, it’s always a vibe.
The Color Vibrancy System are available in two variants:
- Anti-Fade Variant – Ideal for dark-colored hair
- Purple Toning Variant – Ideal for light and bleached hair
Both variants come in shampoo and conditioner, ensuring TRESemmé consumers get to keep their colored hair radiant and salon-fresh.
“Beautiful color starts at the salon, but post-care matters just as much,” shared Claire Ongcangco, Founder and CEO of Parlon. “Once you get home, you’re on your own—so don’t forget your stylist’s post-salon care tips.”
TRESemmé believes that great hair is all about confidence, self-expression, and expert care. Looking ahead into the future, the brand understands that the right hair solutions will only empower hair stylists to bring salon-quality hair to life every single day to their boldest customers.
With TRESemmé’s new Color Vibrancy System infused with amino acids, the future of vibrant, salon-quality hair is bright as ever.
A PRO Class on Color Mastery
Behind every breathtaking hair transformation is the expertise of a skilled professional. The event also spotlighted the TRESemmé PROCollective and how they continue to redefine the industry.
“Looking back, we launched with the promise of building a community for hair experts, by hair experts. And over the past 12 months, we've worked hard to make sure we help set the stage to help you shine. Moving forward, we're even more committed,” said Lui Castañeda, Social and PR Lead of Unilever’s Beauty and Well-Being, explaining that TRESemmé will hold a series of advanced, exclusive PROClasses, focusing on the latest techniques and trends, and further celebrate the PROCollective’s incredible talent with a digital portfolio soon.
During the event, Alexandul, international hair expert and TRESemmé’s Thailand ambassador, delivered a PROClass on the art and science of hair color. With poise and passion, he emphasized how creative hair coloring is more than a cosmetic choice—it is an art form. His insightful discussion revealed how understanding color theory can transform a simple look into a work of art.
With over a decade of experience, Alexandul is known for turning heads—literally and figuratively. He styled icons like Catriona Gray and Pia Wurtzbach, and his work has appeared in Vogue, Harper’s Bazaar, and Elle.
Among the celebrated guests were hair stylists Lourd Ramos, Renz Pangilinan, Bryan Eusebio, Kenneth Escollar, Myckee Arcano, Mark Anthony Rosales, Jerry Javier, Junie Sierra, Pamm Merrera, and Riyo Valdez.
Gracefully hosted by Pauline Amelincx at Uma Nota, the event was equal parts inspiration and education, a reminder of how the beauty industry continues to evolve through collaboration and creativity.
Get ready to vibe in full color as TRESemmé and Parlon continue to bring the salon to the streets—because confidence isn’t just a look, it’s a vibe.
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