You walk into your favorite salon and leave with a stunning new hairdo and luxurious hair treatment, feeling like a brand new person. But when you wash your hair after, you’re scared the magic will fade. You feel the pressure to not let the style vanish completely, and you're left wondering how to maintain that salon-gorgeous hair.
This is a scenario we are all too familiar with. You think: if only there are high-quality, salon-expert recommended products you could take home with you. And luckily for us, we have TRESemmé!
In an exclusive event, TRESemmé gathered their very own diverse group of salon owners, hair stylists, and hair professionals known as The Pro Collective, to learn more about how TRESemme can help them in styling, and help their clients achieve smoother and stronger hair, as well as vibrantly colored locks.
“In the last two years, we have been on a journey of transformation and have emerged as a beauty company that drives hair excellence,” Lui Castaneda, PR & Influencer Lead of Unilever Beauty and Wellbeing in the Philippines, Malaysia, and Singapore, says in her opening remarks. “We are driven by three main pillars in everything that we do: purpose, science, and desire.”
The highlight of the event was a series of informative masterclass sessions led by some of the Philippines' most esteemed hair experts. Attendees were treated to demonstrations of cutting-edge techniques by Lourd Ramos, who showcased his expert skills in hair cutting. Mark Rosales also offered insights into the newest color trends. And lastly, Paul Nebres wrapped up the masterclass sessions by sharing valuable tips on how to keep hair resilient and stunning.
The event also provided an opportunity for attendees to delve deeper into the science behind each TRESemmé product.
KERATIN SMOOTH
With Keratin Building System that deeply penetrates hair for up to 3x stronger and smooth hair with regular use
BLONDE BRILLIANCE
With Purple Formula that neutralizes brassy tones for salon-vibrant blonde hair with regular use
COLOR RADIANCE
With Anti-Fade Formula that prolongs the life of your hair color for salon-vibrant hair with regular use
SALON STRENGTH
With TRESplex technology that strengthens your hair for up to 10x less hair fall with regular use
Guests also received a comprehensive overview of the brand's journey from Kathleen Sun, Brand Manager of Premium Hair under Unilever Beauty and Wellbeing Philippines; and a peek at the innovative technologies that power TRESemmé Keratin Smooth and Color Vibrancy Systems from Kyla Tan of TRESemmé's Research & Development Team.
By bringing together salon owners, stylists, and hair professionals, TRESemmé has created a community dedicated to hair care excellence. This network of experts will play a crucial role in educating consumers and promoting best practices in hair care, ensuring that everyone can maintain salon-gorgeous hair every day.
Hair care truly doesn’t stop at the end of a salon session. Stay tuned to know how Parlon and TRESemmé promote haircare in the events coming soon!
